Feed yer brain. Henry Jenkins is the co-dir of MIT’s Comparative Media Studies program and leader in field of Transmedia Stroytelling. There is some overlap here with some of the subjects touched on by Clay Shirky in his book Here Comes Everybody. I find myself fascinated by books and media that explore this forefront of the changing media and information landscape. Let me know if you have read/seen/x-casted anything lately that addresses this sort of thing.
Good find Seth.