Everyone Hates Sarah Marshall
This weekend marks a big test for the Judd Apatow camp. His last two (produced) films (Drillbit Taylor and Walk Hard) were box office flops. Can the man with the comedy Midas touch gain a little cred back with a comedy that is more in the vain of mega hits Knocked Up and 40 Year Old Virgin? If it fails, don’t blame the quality (amazing 85% on RT) – blame this HORRIBLE ad campaign. Does anyone think this an effective campaign – black on white, no photos, no sign of stars? Walk Hard (much funnier than the credit it is given) also suffered from a horrible campaign. John C. Reilly’s shirtless chest and ugly mug didn’t make anyone want to go see what was probably the slapstick comedy of the year. And this… does the casual observer even know what this is for?
Where is Mila Kunis? Where is Kristen Bell? Does anyone disagree? Regardless, I am excited for the film (written by Jason Segel) and hope to check it out this weekend.
NPR did a piece interviewing a few of the Sarah Marshalls of the world, how it feels being called a fucking cunt, etc. I would know nothing about the film but for this….and could get by not knowing!