Kanye West’s Rihanna starring track All of the Lights now has a video as incredible as the song is courtesy of superstar director Hype Williams. The seizure inducing text is certainly a nod to the opening credits of last year’s Enter the Void – maybe the best opening credits of all time. I love the simplicity of the feature shots with Kanye, Rihanna, and Cudi (especially Rihanna’s… damn!). All in all one of the best videos I’ve seen in some time.

For best results put, this thing on full screen 1080p and get your face real close to the screen. Or if you have one of those Virtual Reality helmets kicking around, that’ll work too.

Thx Brooke!